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THE WORLD'S FIRST THC-INFUSED FRAGRANCE

Who wants to smell like weed? 

We do.

Sign-up below to be the first to know when The Herbalist is available near you. 

CAN'T WAIT?

'The Herbalist' is available in limited quantities in Los Angeles at Sweet Flower boutiques in the Arts District, Melrose, Studio City, and Westwood. 

WHAT'S INSIDE ?

CANNABIS

The sativa cannabis cultivar Jack Herer, celebrated for its incredible aromatic properties as well as for its calming, clear-headed, creative and euphoric buzz.

(Yes, actually.)

LAVENDER + HINOKI

 Both Lavender and Hinoki are celebrated by international research teams for their proven ability to alleviate anxiety, depression and soothe the nervous system.

SUGAR CANE ALCOHOL

Blended with organically distilled sugar cane alcohol which promotes transdermal absorption, the THC will help to further amplify the benefits from The Herbalist’s powerful aromatherapeutic ingredients.

Like all of Heretic’s scents, this fresh new family member is a pioneering functional fragrance created to harness powerful plant properties intended to enhance the wearer’s wellbeing.

"Just as he did with his iconoclastic GOOP collaboration, Heretic Parfum founder Douglas Little has found a new taboo to elevate: cannabis. In partnership with cannabis brand Drew Martin, Little is redefining functional fragrance by incorporating THC, the psychoactive cannabinoid found in cannabis, in its newest collaboration." 

Stock is limited. Please check sweetflower.com for availability.

Be the first to know when Heretic Parfum x Drew Martin "The Herbalist" is available near you. 

Just as natural whole foods have a completely different effect on the body than their synthetic counterparts (like eating a real strawberry vs. a strawberry-flavored candy), real scents have real effects.

Heretic Parfum crafts fragrances as they were created hundreds of years ago, inspired by artisan perfumers of the past—the witch doctors, outsiders, alchemists, the original heretics.

They combine conventional perfumery with the Ayurvedic healing properties of natural extracts to create truly functional fragrances inspired by ancient traditions. Heretic fragrances harness the aromatherapy benefits of the powerful plant materials they contain.

WHAT IS A FUNCTIONAL FRAGRANCE?

ABOUT

DREW MARTIN

ABOUT 

HERETIC PARFUM

Douglas Little is the mastermind behind the artisanal all-natural fragrance line, Heretic Parfum (est. 2016). Shortly after founding Heretic, Little was invited to collaborate with Gwyneth Paltrow on her GOOP fragrance collection which includes the now iconic candle THIS SMELLS LIKE MY VAGINA. 

The House of Heretic has since evolved the brand into 20 exquisite plant-based fragrances and an inspirational candle collection. Some are dirty, some are not. But we can all agree that when it comes to Heretic Parfum “Clean Beauty Has Never Been So Dirty”. Continually making waves in the fragrance industry and clean beauty movement, Heretic is pioneering the idea of natural and functional fragrance.

Leaning into his knowledge of herbalism, a decade of world travel, and a refined palate from his time as an award-winning mixologist, Drew Martin spent a year formulating a new kind of pre-roll. His eponymous line of low-dose botanically blended pre-rolls, Drew Martin, launched in 2020 in Los Angeles featuring curated blends of globally-inspired botanicals paired with an uplifting sativa-hybrid cannabis sourced from an independent female-owned farm in Mendocino County where Drew once apprenticed.

Drew Martin pre-rolls are available at dispensaries throughout the state of California, for more information visit http://drewmartin.co or follow @drewmartinco on Instagram.

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